Words are powerful things and should not be underestimated when it comes to web-based interaction. The words and language used in these interactions have a subliminal effect on the users of your web page, ultimately affecting how they interact with and use your content.
Ambiguous phrases such as "click here" and "read more" have long been dismissed by best practice guides, but what you should replace them with has not always been clear.
I just read an interesting article called The Grammar of Interactivity
by Jonathan Richards, Interactive Editor on the Guardian, about the language used for website interactions, such as buttons. In fact, his article predominantly refers to buttons, but the same principle applies to links in general.
It's a really good read and well worth it.