So, it's that time of year again, Apple product release day. In this case the iPhone 5. Geeks froth at the mouth. Fan boy sites speculate widly that the next model will pull thoughts directly from your mind, using a beautifully designed interface mind. Haters will point out that, yes it may be usable, but Android is better because they can hack it.
Somewhere in amongst all this fevered expectation will be the iPhone 5. Which will probably be a very nice phone. Let be honest the iPhone changed the game both in terms of design (they are beautiful) and usability (my dad, a confirmed luddite, was able to use it straight away).
However, as each new release comes we get slightly more jaded at the amazing things they can fit onto a phone and slightly less impressed by its ease of use. Why is that? Well according to Rian van der Merwe, over at his blog Elezea, it can be explained with the Kano model
. Take a look at his post - Why you shouldn’t be pre-disappointed with the next iPhone
Basically, when the iPhone first came out all the amazing things it did were excitement generators. Now, the ungrateful sods that we are, all those amazing things are just basic expectations.
Anyway take a look at the Rian post, he explains it well. Though using the Kano theory, now I've built up your excitement on the post, you will be dissapointed as you now have an unrealistic expectation and it will fall into your basic expectation category.